In its latest commercial, the Lexus LFA uses its V10 engine to shatter a champagne glass. The commercial was shot in a very modern studio and involved not only directors but physicists who determined the right glass for the ad.

It was pure science as the video below will show. Plus some drama, of course.

No camera tricks were used only microphones in the studio were set up to focus the precision sound of the Lexus LFA. The engine was started and the wheels of the supercar turned the dynamometer. It goes to 150, 170, beyond 200, then bang, the glass shatters and goes to the recycling bin.

The Japanese luxury brand worked with engineers to improve the acoustics of the 4.8L engine of the LFA by tuning the different segments of its exhaust system. Safe to say, the LFA roars like not other car on the streets.

If you want a sound like this on you cellphone, Lexus gives away for free an LFA ringtone. Just go to www.lexus-lfa.com and click on Digital Premium.

The wagon for some time has lost its appeal but it is back in business now at least partially. In the United States, studies show that consumers are starting to value the functionality of the wagon again and are starting to veer away from gas guzzling SUVs. Lexus wants to capitalize on this trend thus the estate IS.

The Japanese carmaker takes note that the C Class of Mercedes-Benz and the 3-Series of the BMW are set to launch their third edition by 2011. The current model of the IS which was rolled out in 2005 has not been made available as a wagon. The move to produce a wagon will help the brand compete in Europe.

The last time we saw an IS looking like a wagon was during its first run when they introduced the SportCross.

If ever the move to produce the wagon variant will push through, it will be launched by 2011 as a 2012 model. To further push for better sales in North America, Lexus is taking the direction of making the entire range as hybrid only units.

The details about this move of Lexus are very limited. We will keep you posted with regard to developments. If there is really something in the works, we might be seeing spy shots soon.

The Lexus CT 200h will take the form of a hatchback and will use similar lines to the concept car Lexus LF-Ch which was just unveiled a few months ago.

Lexus explains that the CT 200h is a car designed for those who want to be more responsible and lower their emissions but who will not compromise their standards. The new member of the Lexus garage will be the first full hybrid compact to be offered in the premium market. The drive system of the car will take its cues from the set up utilized for the LS 600h, RX 450h, and the GS 450h.

It is not yet clear if the CT 200h will go on sale in the United States but there is a stringing backing from the management team to roll it out in North America. The sale of the Lexus compact on the US shore might just be the companies answer to plans of Lincoln and Cadillac to introduce new cars to the market. BMW and Audi also plan to send variants of their 1-Series and A3, respectively, stateside.

According to experts, the luxury segment might just hit it big time with the compacts in coming years. A lot of prestige car aficionados are on a downsizing trend plus the congestion of traffic is expected to get worse.

The GS 450H 2010 model still sports the hybrid motor in combo with the V6 3.5L engine capable of giving out 340 horsepower. The fuel mileage is excellent with 25 mpg while on the highway and 22 mpg during city driving.

The new GS 450h gets some fine tuning for its exterior design lines and gives some color options available for car buyers. Lexus also injects some interior trim updates. Safety features like the Pre-Crash system also gets some tweaking. The navigation and entertainment system also received some upgrades.

The exterior aesthetics are not really that major. The designers changed the front grille and put emphasis on the hybrid blue logo. The tail lights are also now covered with clear lenses. The SE-L line has an option for an 18-inch alloy rim. The insides get a Venaro Grey leather treatment while the start-stop button gets the blue backlight to be consistent with the hybrid color concept.

The Pre-Crash system now makes the seatbelts tighter prior to an impending crash while the car implores brake assist to somehow slow the car down before a collision. Whiplash protection is also enhanced with the new headrests equipped with inflators.

The navigation upgrades includes a 40 Gigabyte hard drive that can store the navigation files and also store music for the entertainment system. Consumers can either opt for a 10-speaker set up of Lexus Premium or go for the Mark Levinson 14-speaker surround sound with USB, aux, and Bluetooth capabilities standard to both.

The sticker price for the new Lexus release is expected to stay close with the 2009 model at $56,550.

One of such green and environment friendly cars from the stables of Lexus division of Toyota is the 2008 Lexus LS 600h L. this car has a combination of a brand new 5 liter gasoline direct injection V8. It also boasts of high output capable electric motors and a battery pack that has been redesigned from scratch to make it capable of delivering horsepower in excess of 430. It is expected by Lexus that this vehicle will earn a SULEV (super ultra low emission vehicle).

When compared to this car, its conventional avatar has a 4.6 liter V8 that delivers just 380 horsepower and has a ULEV II rating. This car is being positioned by Lexus to deliver the performance and power of a 12 cylinder car and being the best in the class of V8 fuel efficient cars. Owners of this car should expect an average mileage of around 20. Lexus owners should be proud of owning this green car.

Models of the cars furnished with the future products are on exhibit at the said show, with their own Lexus stand.

The Lexus IS 350 in considered to have an improved performance and style on the first line of the IS sports car. It has strong V6 engine, quick reflexes, uncompromising exterior style and contains the latest gadgets. Meanwhile, the Lexus IS 250 is packed with V6 engine also, and releases a generous amount of 205 horsepower and with an all-aluminum convertible top. IS 250 has also climate control airflow system that is sensitive on speed.

The Lexus models are enhanced by Toyota Racing Development. The said car parts will enable customers to improve and boost their cars’ capacity through its chassis, power and suspension advancement. The parts are protected by full warranty which is 12 months or the remaining of the warranty of the new car when it is installed by confirmed Lexus center.

Parts offered include brake kits, air intakes, short shifters and performance exhausts. For suspension upgrade, they have lowered springs, chassis braces, shock absorbers and sway bars. And finally, for F-sport accessories, they have the floor mats, shift knobs and engine covers.

Hoping to conquer an untapped market, Lexus follows through a recent research that reveals 60 percent of novice luxury car buyers would purchase a hybrid. There were rumors that the Lexus hybrid will undoubtedly be founded on the Prius, but Lexus spokesman Greg Thome said that the HS 250h more likely connects to the Toyota Avensis that is being sold in Europe.

Lexus HS 250h boasts of a 2.4-liter Atkinson-cycle four-cylinder with a total of 187 hp. The Lexus new hybrid is expected to exceed the RX 400h fuel efficiency status by more than 30 percent. The HS 250h is the first Lexus model with a four-cylinder engine.

Warm-up time is shortened with the implementation of an exhaust heat recovery system. The car’s interior is made cooler with the use of windshields that reduces infrared-rays. Its specifically engineered aerodynamics help reduce drag while an electric power steering system is implemented.

The HS 250h’s interior includes a Remote Touch interface, Bluetooth, moon roof, satellite radio, and an iPod port. Luxury options like heads-up display, radar cruise control, wide-view front monitor, and a keep-lane assist system are also accessible. Almost 30% of the interior is made up of a plant-based, carbon-neutral plastic that causes the a greening effect.

The Lexus HS 250h is expected to start low at the $40.000 range.

The interior was purposely designed with a bigger volume to provide more space for the occupants head m shoulders, hips, and knee. It spells comfort with all the space provided.

The designers made sure that the interiors make an impression sporting the seats with buttery leather. They are specially designed to help occupants with potential long drives.

The gauges are very easy to see and read so the driver will have a perfect idea of the condition of the car. The car also is equipped with Remote Touch technology which utilizes center mounted controls that are easy to reach for the driver and adjust the devices of the car. This replaces the touch screen mode used on the predecessor of the new 2010 RX Vehicles.

The frame of the car also improves the sight lines with the use of A-pillar corner window.

The RX provides a very smooth ride attributed to the independent double wish bone rear suspension. The rear is compact with stiff trailing arms. The front is still has the strut MacPherson set up. The absorbers are also installed lower which gives more compartment for luggage when traveling.

The new gen soft-ute also provides great control when handling straights or corners. Aside from the 275 horsepower V6 engine, the RX also has sensitive power steering calibrated to avoid delays through the wheels.

The RX is a perfect package for those after comfort and style balanced with functionality and performance. The RX proves that the good SUV gets even better.

Then again, there are few who know that the Lexus Marque was initially launched in U.S. in the year 1989 and was later launched in Australia and UK in 1990. There are some schools of opinion who believe that the name `Lexus’ stands for Luxury Edition for the United States. Some others believe that the name Lexus was suggested to the company by the agency, Hunter Communications, which had designed the “L” shaped logo used in these cars.

Owners of the Lexus cars will be surprised to know that the legendary movie director, Steven Spielberg, is himself a devoted fan of this car and also owns a LX470. He had requested the manufacturers of Lexus to design a special vehicle having futuristic looks of the year 2054 which was to be used in his movie “Minority Report”…

In certain cases the accident is so massive that it might even injure the driver seriously and this entails huge expenses in the form of medical bills, which are increasing every year. To avoid all these hassles one should play it safe and get their Lexus cars insured. You might ask any friend, relative or neighbor who also owns a Lexus car and ask them about the best car insurance agent.

Alternatively you can take out some time and search the internet. You will find many car insurance agents who deal exclusively with insuring Lexus cars. Note down the contact details of a few of them and get in touch with them. Check out for the best deal offered by them and go in for the one who offers you the best value for your money. Once you have settled upon any decent agent, go ahead and get your insurance papers processed through them. Once the policy has been secured, you can drive your prized Lexus in peace.