Lexus leads luxury sales in the U.S. based on October stats; BMW closing in based on November performance

p19 LexusLexus is on top of the luxury car sales charts in the United States besting Mercedes-Benz and BMW for the month of October. The luxury line of Japanese carmaker Toyota attributes the boost in sales to the consumer discount programs that they are currently implementing. This is the first time for Lexus to regain leadership since May.

The numbers of Lexus rose by 8.1% translating to 21,091 units compared to BMW’s 17% growth or 19,272 vehicles and Mercedes’ 1% or 18,351 units.

Lexus has been the consistent leader on the boards since 2000 but has been suffering due to the massive vehicle recalls while BMW and Mercedes-Benz has been enjoying the benefits of launching their new models. According to some reports, Lexus has increased the consumer incentives to around $2,152 per vehicle in October compared to $923 in the same period back in 2009. These numbers do not include the non-luxury vehicle deliveries.

The luxury arm of Toyota has been very aggressive recently to be back from the sideline and compete again with BMW and Mercedes. Lexus reports total US sales of 183,529 units from January through October of this year versus 178,080 of Mercedes and BMW who leads globally at 176,736.

According to analysts, Lexus wants to grab the number 1 spot for the year but it will not be very easy when you look at the historical for December which shows the strong performance of Benz. It will definitely be a good race to the finish line.

With the recently released November sales statistics, BMW overtakes Mercedes-Benz and is putting the pressure on the current leader, Lexus.

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